Briggs & Stratton Corporation, and Gold Eagle Company (through its STA-BIL Brand) (collectively the “Companies”, “we,” or “us”) take your privacy seriously, and we want you to know how we collect, use, share and protect your personal information.
- What personal information we collect
- The purposes for which we use that information
- How we may share that information
- How we protect your information
- How long we keep your information
- Your choices regarding your personal information
- Information specific to your region
This Policy applies to personal information that Briggs & Stratton Corporation, Gold Eagle Company, STA-BIL Brand and their brands collect.
1. Information We Collect
a. Information You Give Us
We collect information that you enter on our Site. For example, we collect information from you when you place an order, create an account, e-mail us with a question, create a Wish List, write a review, or use any of our services. The information we collect from you may include:
- Your name
- Your login credentials for your account
- Your mailing address
- Your e-mail address
- Your phone number
- Your orders, credit card number
andother payment information
- Your comments on blogs and forums on the Site
- Demographic and lifestyle information, such as age, personal interests
andproduct preferences Informationyou provide about your use of our products or services.
b. Information From Third Parties
We may receive information about you from third parties who help us update, expand and analyze our records, and improve our website experience. We do not use this information to identify you individually, but it does reflect some of your activities on the Internet, such as the web sites you visited immediately before visiting the Site or links available at other websites which directed you to the Site.
c. Information Collected Through Technology
The Site uses Internet Protocol (“IP”) addresses to analyze trends, administer the Site, track user movements, and gather broad demographic information for aggregate use. An Internet Service Provider (“ISP”) typically assigns a random dynamic IP address at the time of your dial-up. For local area network (“LAN”), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. We may record the IP addresses of visitors to the Site. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. However, we may link IP addresses to personally identifiable information you provide through the Site.
d. Information You Provide To A Third Party
2. The Purposes For Which We Use The Information We Collect
We use the information we collect to serve our customers and improve their experience at the Site. Some examples include:
- Marketing and advertising products and services
- Conducting research and analysis
- Communicating about special events, sweepstakes, promotions
- Identifying you on our Site and tailoring messages and offers to you based on your interactions with us online
- Facilitating interactions with Briggs & Stratton and STA-BIL Brand and others, such as enabling you to email a link to a friend or post a link on Facebook
- Continuously evaluating and improving our online user experience
Surveys and Contests
From time-to-time our Site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary, and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip code or age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use of, and your satisfaction with, this Site.
Supplementation of information
In order for this Site to enhance its ability to tailor the Site to an individual’s preference, we may combine information about the purchasing habits of users with similar information from our merchant partners to create a personalized user profile. When a user makes a purchase from our merchant partners, the companies collect and share that purchase information with us so we can tailor the Site to our users’ preferences.
3. How We Share The Information We Collect
We do not sell, rent or trade your personal information to third parties. The following are some of the ways we share your personal data:
- Briggs & Stratton and Gold Eagle Company entities: Briggs & Stratton, or its subsidiaries or affiliates, are the owners of related brands, including but not limited to, Snapper, Simplicity, Brute, Murray, and
Victa. Gold Eagle Company or its subsidiaries or affiliates are the owners of related brands, including but not limited to STA-BIL Brand. As such, if you provide information on any of the websites owned or operated by (1) Briggs & Stratton or its subsidiaries/affiliates or (2) Gold Eagle Company or its subsidiaries/affiliates. This information may be combined or shared among other current or future Briggs & Stratton or Gold Eagle Company entities, including subsidiaries and affiliates.
- Third-party service providers: We also may share your information with third-party service providers under contract with the Companies, or their
subsidiaries oraffiliates, to help us provide services to you. Such third-party service providers include, for example, credit card payment processors, e-mail marketers, website analytics providers, and chat communications providers.
- Required disclosures: Sometimes we may be required to share personal information in response to a court order, subpoena, civil discovery request,
other legal process, or as otherwise required by law.
- Legal Compliance and Protections: We may disclose account and other personal information when we believe disclosure is necessary to comply with the law or protect the rights, property, or safety of Briggs and Stratton and STA-BIL Brand, its subsidiaries or affiliates, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
- Corporate Transactions: We reserve the right to disclose and transfer your information, including your personal information:
- To a subsequent owner, co-owner, or operator of the Site or successor database.
- In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.
Children’s Online Privacy Protection
We do not collect any information from anyone under 13 years of age. Our Site, products and services are all directed to people who are at least 13 years old or older. If you are under the age of 13, you are not authorized to use this Site. If a country has a higher age for juvenile online privacy protections, we will not collect data from any minor in that country who is younger than the minimum age requirement.
4. How We Protect The Information We Collect
We work to protect the security of your personal information. During transmission of personal information between you and our Site, we use Secure Sockets Layer (SSL) software to encrypt information you input. During the order process, we reveal only the last four digits of your credit card number when confirming an order. The entire credit card number is, of course, submitted to the appropriate credit card company during order processing, but we do not store your credit card information on our servers.
All of our users’ information is restricted in our offices. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. All employees with access to personal information are kept up-to-date on our security and privacy practices. After a new policy is added, these employees are notified and/or reminded about the importance we place on privacy, and what they can do to enhance protection for our customers’ information. Finally, the servers that we use to store personally identifiable information are kept in a secure, restricted access area.
Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal information.
5. How Long We Keep Your Personal Information
We will retain your information for as long as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.
6. Your Choices Regarding Your Personal Information
You may choose to:
- Stop receiving marketing or promotional e-mails by clicking the unsubscribe link in the e-mail
- Update, delete, and correct personal information in your account or by contacting us. We will update, delete, and correct your personal information as required by applicable law.
7. Information Specific To Your Region
For the State of California, please read the information below.
California Online Privacy Protection Act Compliance/Your California Privacy Rights
California residents who use this Site may request that we provide certain information regarding our disclosure of the user’s personal information to third parties for their direct marketing purposes. You can make such a request by e-mail or by mail to:
Gold Eagle Company
4400 South Kildare Ave.
Chicago, IL 60632
Your ‘Do Not Track’ Browser Setting
The Site collects personally identifiable information about your online activities over time and across third-party websites or online services.
We support the Do Not Track (DNT) browser setting. DNT is a preference you can set in your browser’s settings to let the websites you visit, including the Site, know that you do not want the sites collecting your personally identifiable information.
For locations outside of the United States, please read the information below.
The personal information collected through the Site is downloaded to a server maintained by Gold Eagle Company. Gold Eagle Company is located at 4400 South Kildare Ave, Chicago, Illinois in the United States. Briggs & Stratton and STA-BIL Brand may use your personal information for the purposes described in the section above titled “The Purposes For Which We Use The Personal Information We Collect” and disclose it to third parties as described in the section above titled “How We Share The Information We Collect.”
Briggs & Stratton and STA-BIL Brand will comply with requests to exercise individual data rights in accordance with applicable law. You can contact us to request to exercise your data rights.
For the European Economic Area, please read the information below.
Individuals in the European Economic Area (“EU Individuals”) are not required by statute or by contract to provide any personal data to the Site. Briggs & Stratton and STA-BIL Brand will not use EU Individuals’ personal data submitted through the Site for automated decision-making, including profiling.
Briggs & Stratton and STA-BIL Brand process your personal information with your consent and for its legitimate interests including the following:
- Internal administration of the website and related functions
- Network and information security
- Fraud prevention
- Reporting suspected criminal acts
- Compliance with the law or to protect the rights, property, or safety of Briggs & Stratton, STA-BIL Brand, our users, or others
Please note that Briggs & Stratton and STA-BIL Brand do not sell products or services through the Site to individuals located in European Economic Area. Therefore, the Site does not collect orders, credit card number and other payment information from users in the EU.
EU Individuals have the right to access their personal data collected by the Site and to request that Briggs & Stratton update, correct or delete their personal data on the Site as provided by applicable law. EU Individuals also have the right to object to, or restrict, Briggs & Stratton and STA-BIL Brand’s processing of their personal data.
Right to Object to Processing for Direct Marketing or Legitimate Interests:
EU Individuals have the right to object to the processing of their personal information for purposes of Briggs & Stratton and STA-BIL Brand’s direct marketing or legitimate interests.
EU individuals also have the right to data portability concerning their personal information. Subject to certain limitations, the right to data portability allows EU Individuals to obtain from Briggs & Stratton and STA-BIL Brand, or to ask Briggs & Stratton and STA-BIL Brand to send to a third party, a digital copy of the personal data that they provided to the Site. EU Individuals’ right to access their personal data includes their right to receive a copy of all, or a portion, of their personal data in Briggs & Stratton and STA-BIL Brand’s possession as long as Briggs & Stratton and STA-BIL Brand’s providing the personal data would not adversely affect the rights and freedoms of others.
EU Individuals can exercise these rights by contacting us. Briggs & Stratton and STA-BIL Brand will respond to such requests in accordance with applicable data protection law. EU Individuals also have the right to lodge a complaint with the relevant data protection authority if they believe that their personal data has been processed in violation of applicable data protection law.
EU Individuals may use the contact information above, at any time, to withdraw their consent for the processing of their personal data where Briggs & Stratton and STA-BIL Brand requires their consent as a legal basis for processing their personal data. Any withdrawal will apply only prospectively, and Briggs & Stratton and STA-BIL Brand will continue to retain the information that EU Individuals provided before they withdrew their consent for as long as allowed or required by applicable law.
For Australia, please find the region specific information below.
Cross-border disclosure of personal information
Briggs & Stratton and STA-BIL Brand transfers personal information collected through the Site or App to the United States.
Briggs & Stratton and STA-BIL Brand will take commercially reasonable steps to ensure that any recipient outside of Australia does not breach the Australian Privacy Principles (other than Australian Privacy Principle 1), contained in the Privacy Act 1988, in relation to the personal information.
You may request not to receive direct marketing communications from Briggs & Stratton and STA-BIL Brand. You can do this by clicking the ‘unsubscribe’ link in one of our promotional emails, or by contacting us.
Contact and complaints
You may access personal information Briggs & Stratton and STA-BIL Brand hold about you, in accordance with Australian law. We will not charge you a fee for your access request, but we may recover from you our reasonable costs of supplying you with access to this information.
Briggs & Stratton and STA-BIL Brand try to ensure the personal information we hold about you is accurate, complete, up-to-date, relevant and not misleading. If you believe that personal information Briggs & Stratton and STA-BIL Brand hold about you is not accurate, complete or up-to-date, or is misleading, you may request to correct the personal information.
If there is some reason we can’t provide you with access or correct the information, we will give you reasons for the refusal.
Office of the
Australian Information Commissioner
Mail: GPO Box 5218
Sydney NSW 2001
Phone: 1300 363 992
Briggs & Stratton Corporation
12301 W. Wirth Street
Wauwatosa, WI, 53222
Gold Eagle Company
4400 South Kildare Ave.
Chicago, IL 60632